How a Poop Company Amassed a Cult Following

How a Poop Company Amassed a Cult Following

by Alexander Levy in Squatty Potty Blog
Squatty Potty® toilet stool is designed to put you in the natural squatting position right over your own toilet. Squatting to eliminate is proven to straighten out your anorectal angle to prevent blockage of crap (literally) in your colon and allow for a faster, more complete elimination; giving relief to preexisting issues and preventing issues from starting.
I mean, everyone wants to poop better. But, before Squatty Potty, you’d never be caught dead talking about this in a public setting. So, how in the world did Squatty Potty make what once was just a geriatric device, something cool enough to suggest to your friends?
Too many people have been suffering in silence to the sound of grunts and sweat dripping off the forehead. There has been a real issue here. Even worse, some even thought that this was normal. You should never have to strain to eliminate. But, without your BFF Google, you wouldn’t know that. Squatty Potty knew the information needed to be shared, so they started brainstorming. With over 27 Million views in a week on their latest video titled, Discover the Most Pleasurable Way to Poop, it’s safe to say what they created is ‘marketing magic’.
Let’s call it a “spoof-educational commercial”. You laughed for three minutes straight, yet now know what a puborectalis muscle is and, more importantly, what to do to relax it so you can poop better. Every living human does it, and until now, it was a topic that wasn’t widely talked about. Squatty Potty commercials have opened the door for conversation, resulting in a cult following of happy poopers.
The company caught the attention of Bloomberg News when they released their first commercial in 2015, This Unicorn Changed the Way I Poop, which lead to a 600% increase in sales AND won a Webby Award! (kind of a big deal). Bloomberg explains the Squatty Potty as “a toilet accessory that’s gone from giggly subculture to full-blown phenomenon.” In 2016 Buzzfeed published an article, 17 Things You’ll Understand If You’re Slightly Obsessed With Your Squatty Potty. #11 is my personal favorite.
With over 277,000 loyal squatters on Facebook, I think it’s safe to say that squatting to poop really works.
 
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Stressed, Blessed, & a Little Gut-Obsessed: The Impact of Seasonal Changes on Gut & Bowel Health

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Limit excess alcohol, heavy ultra-processed foods, large meals late at night — all of which can stress digestion. Stress reduction Try simple breathing/relaxation practices (even 5 minutes) to calm the gut-brain axis. Prioritize sleep (less sleep = higher stress for your gut too). Recognize your gut is part of the stress response: when you feel “butterflies” or “I have to go ASAP” after a stressful meeting — yup, your brain-gut axis is doing its thing. Squatty Support: We’ve got your back(side)! Reduce stress on your bowels and pelvic floor muscles by using your Squatty Potty stool whenever you go. Even if you’re traveling, we’ve got compact options that can help improve your bathroom experience no matter where the season takes you: Original 7” Squatty - the OG for pooping comfort! Travel Porta Squatty - your travel companion that fits neatly into a suitcase or carry-on (under 15” when folded) Slim Teak - if you you and your guests want to poop in luxury, this stylish, modern stool gives you clean lines and a clear digestive tract! The perfect poop isn’t complete without the perfect wipe - our Flushable Wipes clean more effectively than toilet paper, and are gentle and safe (even for those with sensitive or eczema prone skin) 150ct Bundle - 50 per pouch, and plenty of pouches to put one in each bathroom. Grab ‘N Go Bundle - your travel bestie! Soothing, gentle, and perfect for any form of travel you might go on during the holidays. Give Your Gut Some Grace During The Seasonal Shift! Your gut is not in isolation. It’s tied to your diet, your brain, your stress levels, your environment. Seasonal changes and stress are like two sneaky companions that often come together and both silently tweak your gut ecosystem — altering microbiome, gut-brain communication, motility, and barrier function. When your gut ecosystem shifts, your bowel health can shift too. If you tend to feel digestive changes during holiday seasons or when things get busy/stressful — you’re not imagining it. It’s real. And the good news: with a little awareness (hydration, fiber, movement, stress-management, and the right bathroom support) you can help your throne-experience stay smooth. Citations (if you feel like diving deep) Davenport E. R. et al. Seasonal Variation in Human Gut Microbiome Composition. PLoS ONE (2014). Link: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0090731 PLOS+1 Koliada A. et al. Seasonal variation in gut microbiota composition: cross-sectional evidence from Ukrainian population. BMC Microbiology (2020). Link: https://bmcmicrobiol.biomedcentral.com/articles/10.1186/s12866-020-01786-8 BioMed Central Review: The influence of climate, weather, seasonal transitions, and diurnal cycles on human health via gut microbiome. Link: https://link.springer.com/article/10.1007/s10482-025-02097-6 SpringerLink+1 Review: Stress, microbiota, and the gut–brain axis in mental and digestive health. ScienceDirect (2024). Link: https://www.sciencedirect.com/science/article/pii/S0025775324007723 ScienceDirect+2Frontiers+2 Institute for Functional Medicine: The Impact of Stress on Gut Health. Link: https://www.ifm.org/articles/gut-stress-changes-gut-function International Fellowship of Missionaries

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