How a Poop Company Amassed a Cult Following

Thu, Nov 21, 19

Squatty Potty® toilet stool is designed to put you in the natural squatting position right over your own toilet. Squatting to eliminate is proven to straighten out your anorectal angle to prevent blockage of crap (literally) in your colon and allow for a faster, more complete elimination; giving relief to preexisting issues and preventing issues from starting.
I mean, everyone wants to poop better. But, before Squatty Potty, you’d never be caught dead talking about this in a public setting. So, how in the world did Squatty Potty make what once was just a geriatric device, something cool enough to suggest to your friends?
Too many people have been suffering in silence to the sound of grunts and sweat dripping off the forehead. There has been a real issue here. Even worse, some even thought that this was normal. You should never have to strain to eliminate. But, without your BFF Google, you wouldn’t know that. Squatty Potty knew the information needed to be shared, so they started brainstorming. With over 27 Million views in a week on their latest video titled, Discover the Most Pleasurable Way to Poop, it’s safe to say what they created is ‘marketing magic’.
Let’s call it a “spoof-educational commercial”. You laughed for three minutes straight, yet now know what a puborectalis muscle is and, more importantly, what to do to relax it so you can poop better. Every living human does it, and until now, it was a topic that wasn’t widely talked about. Squatty Potty commercials have opened the door for conversation, resulting in a cult following of happy poopers.
The company caught the attention of Bloomberg News when they released their first commercial in 2015, This Unicorn Changed the Way I Poop, which lead to a 600% increase in sales AND won a Webby Award! (kind of a big deal). Bloomberg explains the Squatty Potty as “a toilet accessory that’s gone from giggly subculture to full-blown phenomenon.” In 2016 Buzzfeed published an article, 17 Things You’ll Understand If You’re Slightly Obsessed With Your Squatty Potty. #11 is my personal favorite.
With over 277,000 loyal squatters on Facebook, I think it’s safe to say that squatting to poop really works.