
In 2023, Squatty Potty partnered with filmmaker Anna Rose Moore to sponsor the short film SOMETHING TO REMEMBER ME BY.


In 2023, Squatty Potty partnered with filmmaker Anna Rose Moore to sponsor the short film SOMETHING TO REMEMBER ME BY.
Flushable wipes are one of the most debated products in the personal care aisle. They promise the convenience of a wet wipe with the easy disposal of toilet paper — but confusion and controversy surround them. Let’s clear the air (and your pipes) by breaking down the most common myths and the facts behind them. Myth 1: All wipes labeled “flushable” are safe to flush 🚫 False. Not all “flushable” wipes are created equal. Many products labeled as flushable don’t actually break down quickly enough in water or through plumbing systems. Unlike toilet paper, which disperses in seconds, many wipes maintain their structure for hours or even days. ✅ The truth: To be truly flushable, a wipe must pass industry-standard tests like the INDA (GD4)/IWSFG Flushability Guidelines that simulate what happens from your toilet to wastewater treatment. Certified flushable wipes are designed to disperse within a certain amount of time and not clog pipes or pumps. In addition to the certifications, products that have gone through validation testing will have proper flushing instructions written on the packaging to help minimize flushing risks due to unknown, independent variables. Each system is different, so following these flushing instructions will help ensure the wipes are able to effectively breakdown as tested. So the primary takeaway here: Always look for wipes that meet these industry specific testing standards and include flushing instructions - not just marketing claims. Myth 2: Flushable wipes cause all sewer blockages 🚫 False. Flushable wipes are often blamed for sewer backups and “fatbergs,” but studies by utilities and independent labs show that non-flushable items like baby wipes, cleaning wipes, paper towels, and feminine hygiene products make up the majority of blockages. (Sources: CWEA, Responsible Flushing Alliance) ✅ The truth: Properly engineered flushable wipes disperse much faster than traditional wipes. The real issue here is product confusion - people often flush non-flushable wipes thinking they’re the same thing. Clear labeling and consumer education are key to solving this problem. Myth 3: Flushable wipes are bad for the environment 🚫 Misleading. Older generations of wipes contained plastics or non-degradable binders that posed environmental risks. However, many modern flushable wipes are now plastic-free, made with cellulose or natural plant fibers that fully degrade under wastewater treatment conditions. ✅ The truth: Certified flushable wipes are designed to intentionally breakdown, just like toilet paper, and many brands are now sourcing from sustainable forestry or renewable plant materials. The key is using certified, eco-tested products and avoiding generic wipes that lack transparency about materials. Myth 4: Flushable wipes can replace toilet paper entirely 🚫 Not quite. While flushable wipes provide a cleaner feel and help reduce irritation, most people find that using a combination of both wipes and toilet paper give them the best wiping experience. ✅ The truth: Flushable wipes are highly effective at cleaning away the mess, requiring fewer “passes” than toilet paper to remove all residue. Once the messy part is resolved, it can be helpful to use a small amount of toilet paper to dry the area and eliminate any remaining moisture. Myth 5: Flushable wipes are harsh on sensitive skin 🚫 Outdated. Early wipes sometimes contained alcohol or fragrances that irritated delicate skin. Today’s formulas are far gentler. ✅ The truth: High-quality flushable wipes are now dermatologist-tested, hypoallergenic, and often approved for sensitive or eczema-prone skin. Many are infused with soothing ingredients like aloe, chamomile, or vitamin E, making them safe for everyday use by the whole family. Myth 6: Flushable wipes and baby wipes are basically the same 🚫 False. They might look similar, but they’re engineered for very different purposes. Baby wipes are strong and durable — designed not to tear during diaper changes — while flushable wipes are built to disperse in water. ✅ The truth: Flushable wipes use water-dispersible fiber technology, often without plastic binders, so they can safely break down in plumbing systems. Baby wipes, on the other hand, contain synthetic materials like polyester and should never be flushed. Takeaway: Know the Flush Facts! The confusion around flushable wipes stems from inconsistent labeling and mixed consumer experiences. To avoid issues only flush certified flushable wipes that meet INDA/IWSFG standards and never flush baby wipes, facial wipes, cleaning wipes, or other non-flushable items down the toilet. The best way to ensure peace of mind is to use a flushable wipe that you can trust! Our Squatty Potty Flushable wipes are: Met independent lab testing that shows that they meet INDA GD4 flushable product guidelines Include IWSFG flushable product guidelines Hypoallergenic & Dermatologically Tested 100% Plant Based Fibers 99% Water & Plant Based Ingredients Cruelty Free Safe for Sensitive Skin Safe for Eczema Prone Skin pH Balanced Formulated without harsh chemicals, oils, parabens, or sulfates Infused with aloe, vitamin e, chamomile, green tea, and cucumber We did the research to make sure you can wipe with ease and flush with confidence! So upgrade your bathroom routine - click on this link and order yours today: Upgrade My Bathroom Routine!
Learn moreIt’s that time of year again when everything begins to shift: the temps drop (or in some places rise), your routine adjusts to accommodate school and holidays, and you start getting less hours of daylight. Believe it or not, your gut health and bowel habits can also be shifting due to all of these changes. Let’s dive into why your digestive system can act up during seasonal shifts and high-stress times, how it’s all connected, and what you can do to stay comfortable. 1. Your Gut Changes with the Seasons Yep, your gut microbiome (the trillions of gut microbes + their genes + their little chemical factories) shifts as the seasons shift. For instance: In one study of 60 members of a communal lifestyle group, microbiome diversity and major bacterial groups changed between summer and winter. PLOS+1 A recent review points out how diet, environmental factors (temperature, humidity, sunlight), behavior (time outdoors, activity), and infections all play into seasonal gut-microbiome shifts. MDPI+1 Why this matters for your bowel habits: When your microbiome composition shifts, the balance of digestion-helpers, gas-producing microbes, mucus-layer maintainers and gut-barrier guards may shift too. Seasonal changes often bring changes in diet (less fresh produce, more preserved foods, foods higher in fats/oils), changes in activity (colder weather → less movement), changes in hydration (less thirst in winter), changes in daylight/circadian rhythm → all these ripple into digestion. So if you notice more constipation, bloating, or just “off” bowel habits when we move into fall or winter (or maybe when things warm up again) - there is a biological plausibility. 2. Stress: The Gut’s Uninvited Guest Your gut and your brain have a hotline. It’s called the gut-brain axis (and yes, your poop is part of the conversation). Here’s what happens: Under stress, your body activates its “fight or flight” pathways, which can divert blood flow away from digestion, alter motility (either speed things up or slow them down), change gut-barrier permeability and stimulate immune/inflammatory responses. ScienceDirect+1 Reviews show stress contributes to symptom severity in many digestive disorders (like IBS, IBD, functional gut disorders) because of these gut-brain-microbiome loops. Frontiers+1 The gut microbiome itself is sensitive to stress — stress can alter microbial composition, reduce diversity, influence microbial metabolites that affect gut health. International Fellowship of Missionaries So why do your gut & bowels take a hit when you’re stressed / during holidays? Holidays mean disrupted routines: eating at odd hours, heavier foods, more alcohol, travel, less sleep — all of which stress your gut. Seasonal changes + stress = “double whammy” for gut health: imagine your microbiome is already shifting because the season changed and you’ve jacked up your stress levels and thrown off your diet/routine. For someone with a sensitive gut (e.g., IBS, prior digestive issues), this can trigger flares: constipation, diarrhea, urgency, bloating. 3. Putting It All Together: Let’s connect the dots: The season changes → your diet/activity/hydration/possibly daylight changes → your microbiome shifts (studies confirm). At the same time, if stress is elevated (holiday demands, family, travel, workload) → your gut-brain axis is activated → digestion is less efficient, gut motility might change, barrier/inflammation & microbial interactions might get less optimal. Result: Your bowel habits might take a hit (you might be more constipated, or maybe looser, bloated, feeling off). Note: This doesn’t mean everyone will have dramatic gut issues — but many people do notice “something’s off” during seasonal or holiday transitions. 4. The Squat-light: Tips for Supporting your Body during this Seasonal Shift All these adjustments can be hard enough to manage even before adding gut/bowel changes to the list, but these helpful suggestions could help keep your bathroom operations flowing smoothly: Routine & environment Try to keep a consistent eating schedule, even when meals are “holiday-style”. Prioritize hydration (colder weather or busy holiday times may reduce fluid intake). Keep moving, even short walks and gentle stretching ca help gut motility. Diet & microbiome support Fiber-rich foods (vegetables, fruits, whole grains) support a healthy microbiome, which can help prevent “backlog” during shifts. Consider fermented or probiotic-rich foods (yogurt, kefir, kimchi) to support microbial balance. Limit excess alcohol, heavy ultra-processed foods, large meals late at night — all of which can stress digestion. Stress reduction Try simple breathing/relaxation practices (even 5 minutes) to calm the gut-brain axis. Prioritize sleep (less sleep = higher stress for your gut too). Recognize your gut is part of the stress response: when you feel “butterflies” or “I have to go ASAP” after a stressful meeting — yup, your brain-gut axis is doing its thing. Squatty Support: We’ve got your back(side)! Reduce stress on your bowels and pelvic floor muscles by using your Squatty Potty stool whenever you go. Even if you’re traveling, we’ve got compact options that can help improve your bathroom experience no matter where the season takes you: Original 7” Squatty - the OG for pooping comfort! Travel Porta Squatty - your travel companion that fits neatly into a suitcase or carry-on (under 15” when folded) Slim Teak - if you you and your guests want to poop in luxury, this stylish, modern stool gives you clean lines and a clear digestive tract! The perfect poop isn’t complete without the perfect wipe - our Flushable Wipes clean more effectively than toilet paper, and are gentle and safe (even for those with sensitive or eczema prone skin) 150ct Bundle - 50 per pouch, and plenty of pouches to put one in each bathroom. Grab ‘N Go Bundle - your travel bestie! Soothing, gentle, and perfect for any form of travel you might go on during the holidays. Give Your Gut Some Grace During The Seasonal Shift! Your gut is not in isolation. It’s tied to your diet, your brain, your stress levels, your environment. Seasonal changes and stress are like two sneaky companions that often come together and both silently tweak your gut ecosystem — altering microbiome, gut-brain communication, motility, and barrier function. When your gut ecosystem shifts, your bowel health can shift too. If you tend to feel digestive changes during holiday seasons or when things get busy/stressful — you’re not imagining it. It’s real. And the good news: with a little awareness (hydration, fiber, movement, stress-management, and the right bathroom support) you can help your throne-experience stay smooth. Citations (if you feel like diving deep) Davenport E. R. et al. Seasonal Variation in Human Gut Microbiome Composition. PLoS ONE (2014). Link: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0090731 PLOS+1 Koliada A. et al. Seasonal variation in gut microbiota composition: cross-sectional evidence from Ukrainian population. BMC Microbiology (2020). Link: https://bmcmicrobiol.biomedcentral.com/articles/10.1186/s12866-020-01786-8 BioMed Central Review: The influence of climate, weather, seasonal transitions, and diurnal cycles on human health via gut microbiome. Link: https://link.springer.com/article/10.1007/s10482-025-02097-6 SpringerLink+1 Review: Stress, microbiota, and the gut–brain axis in mental and digestive health. ScienceDirect (2024). Link: https://www.sciencedirect.com/science/article/pii/S0025775324007723 ScienceDirect+2Frontiers+2 Institute for Functional Medicine: The Impact of Stress on Gut Health. Link: https://www.ifm.org/articles/gut-stress-changes-gut-function International Fellowship of Missionaries
Learn moreAs the leaves turn golden and the air gets crisp, our favorite magical friend, Dookie, is trotting straight into autumn with all the cozy vibes and pumpkin spice goodness he can handle! He's got all his go to items to support his fall adventures, and can't wait to share his must-haves with you all!🦄✨ 🎃 Fall Adventures with Dookie This season, Dookie has been spotted frolicking through pumpkin patches, surrounded by pumpkins of every size, picking out the perfect ones to place around his house. He's also been visiting farmer's markets, book stores, and bakeries, finding little treats and treasures along the way. Naturally, he takes a few selfies (he’s got a loyal following to keep updated, after all) before sipping on his Pumpkin Spice Latte. Yes, even unicorns can’t resist that sweet, spicy magic in a PSL! 🧣 Cozy Unicorn Vibes When he’s not out embracing the crisp fall air, Dookie is snuggled up indoors, wrapped in his favorite oversized sweater and cozy slippers. He's got a pot of soup slowly simmering on the stove, and his coat reflects the warm glow of fairy lights he put up around the house. Between sips of warm cider and writing in his journal, Dookie takes a moment to appreciate the simple pleasures of the season: the golden light filtering through the trees, the warmth of a fresh batch of cookies, and the sensation of cool air filling his lungs with each breath. If there’s one thing Dookie knows, it’s that fall isn’t just about being festive — it’s about gratitude, self-care, and finding the magic in the quiet moments. 🍁 Dookie’s Fall Must-Haves Because unicorns are known for their impeccable taste, Dookie has curated a list of his top fall essentials to share: Hydrating Lip balm: He loves the crisp air, but knows that it can usually dry out his skin, so he's always carrying a good, moisturizing lip balm. His favorite is Hurraw Balm in Huckleberry or Earl Grey - hurrawbalm.com The Hit Autumn Tote Bag: It's roomy, it's sturdy, and it's perfect for carrying all the little treasures he finds on his adventures. He's collected quote a few over the years, but his two favorites are from his local library, and his Land's End Gold Star Tote - landsend.com His Cozy Slippers: Ideal for slow mornings spent leaf-peeping and drinking coffee from the porch. He treated himself to a pair of Bombas Gripper Slipper Booties and absolutely loves how cozy they are - bombas.com The Slim Teak Squatty Potty: What's a fall favorites list without his favorite product of all time: Squatty Potty! The Oslo Teak is his go to fall stool because it has a stylish, natural wood finish that gives his royal bathroom a warm, spa-like touch for the season - amazon.com Squatty Potty Grab 'N Go Flushable Wipes: Because even a unicorn who poops rainbow soft serve appreciates staying fresh on the go - best fall life and best bathroom experience no matter where or when nature calls - amazon.com ☕️ A Fall to Remember Between pumpkin picking, sipping lattes, and keeping things magically comfortable in the bathroom, Dookie is prepped and ready for all the excitement that fall has to offer. Whether you’re a unicorn, human, or somewhere in between, you can take a page from Dookie’s book: get cozy, stay fresh, and embrace the magic of autumn!
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