Using a light-hearted approach to giving
ST GEORGE, Utah, April 1, 2020 – Squatty Potty, the global leader in toilet stools known for its viral commercial of an ice cream pooping unicorn, announced today the launch of its newly developed “Toilet Paper Seeds” product. That’s right…now you can grow your own toilet paper. This scientific breakthrough will fundamentally change the bathroom industry forever and save consumers from toilet paper hoarders worldwide. Squatty Potty released a video on their breakthrough product, highlighting how to grow the valuable toiletry from the comfort of your own home.
If you couldn’t already tell, this product isn’t real. However, it’s also not a gimmick. The toilet stool company’s elaborate April Fools’ video is actually a call to donate toward COVID-19 research and patient care.
“These are challenging times we are all facing, and our brand DNA has been built on humor,” said Bernie Kropfelder, CEO of Squatty Potty. “We felt like this was an appropriate opportunity to inject some levity and help people smile during this period of crisis. At the same time, we are asking for those people that can, to donate to our campaign and help raise funds to fight this terrible pandemic.”
All proceeds from Squatty Potty’s Toilet Paper Seeds will be donated to Johns Hopkins Medicine for COVID-19 vaccine research and patient medical care.
We hope that everyone shares this with a smile and considers giving what they can to help fight against Coronavirus.