Press
“Grow Your Own TP” - Squatty Potty® Develops Toilet Paper Seeds and Launches COVID-19 Fundraising Campaign
Using a light-hearted approach to giving ST GEORGE, Utah, April 1, 2020 – Squatty Potty, the global leader in toilet stools known for its viral commercial of an ice cream pooping unicorn, announced today the launch of its newly developed “Toilet Paper Seeds” product. That’s right…now you can grow your own toilet paper. This scientific breakthrough will fundamentally change the bathroom industry forever and save consumers from toilet paper hoarders worldwide. Squatty Potty released a video on their breakthrough product, highlighting how to grow the valuable toiletry from the comfort of your own home. If you couldn’t already tell, this product isn’t real. However, it’s also not a gimmick. The toilet stool company’s elaborate April Fools’ video is actually a call to donate toward COVID-19 research and patient care. “These are challenging times we are all facing, and our brand DNA has been built on humor,” said Bernie Kropfelder, CEO of Squatty Potty. “We felt like this was an appropriate opportunity to inject some levity and help people smile during this period of crisis. At the same time, we are asking for those people that can, to donate to our campaign and help raise funds to fight this terrible pandemic.” All proceeds from Squatty Potty’s Toilet Paper Seeds will be donated to Johns Hopkins Medicine for COVID-19 vaccine research and patient medical care. We hope that everyone shares this with a smile and considers giving what they can to help fight against Coronavirus.
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Squatty Potty® Redefines Proper Pooping with New Branding and Message
ST GEORGE, Utah, March 9, 2020 -- Squatty Potty, the global leader in toilet stools known for its viral commercial of an ice cream pooping unicorn, announced today the launch of its new corporate brand identity, redesigned logo, and website. These changes come at a time when the company is evolving its portfolio of products and expanding its global reach. "In the last year, Squatty Potty has successfully diversified and scaled its product offerings while broadening our own global footprint across four continents," said Bernie Kropfelder, CEO of Squatty Potty. "Our new website and brand identity better reflect our market-leading position and clearly demonstrates the comprehensive lifecycle of products that we bring to consumers across the globe." The rebrand comes on the heels of a new study published in the Journal of Clinical Gastroenterology. Researchers found that 90% of people who used the Squatty Potty strained less, and 71% had faster bowel movements among other benefits. "Our brand is one of a kind," Squatty Potty Creative Director, Carson Stilson says. "We found a way to capitalize its unique message while better communicating the health benefits our stool is proven to provide." The brand mission has been updated to clearly convey that Squatty Potty is practical, proven, and fun. The new identity is designed to work effortlessly across digital and physical channels, the new logo evokes a feeling of inspiration and the customized font speaks to the upgraded playful position of the brand. The water droplets give a nod to the brand's home in bathroom products and the splash upwards is designed to convey the company's continued movement and expansion beyond stools. The new identity has also been carried through the packaging executions as well. Highly stylized packaging designed in both vertical and horizontal footprints allow for varied merchandising options at retail. This execution highlights the brand and products while optimizing shelf footprint. Squatty Potty's products are unique to the toilet stool category because they carry an FDA Registration as a General Wellness Device. Their stools are recommended by doctors and therapists across the globe. The company also aims to reduce plastic waste by including 50% recycled material in their line of plastic stools. More than 5 times the industry standard. Further setting the iconic brand apart from knock-offs and plagiarizers. "It's a message everyone needs to hear," commented Kropfelder. "You're pooping improperly and its proven our product can change your life for the better."
Learn moreUnicorns Unite - Squatty Potty® Teams Up with The Color Run®
ST GEORGE, Ut, May 24, 2017 – Squatty Potty announces sponsorship of eight The Color Run Dream Tour 5k races hitting major markets in the United States, beginning Saturday May 27, 2017 in New York City. In 2015, Squatty Potty launched a wildly successful marketing campaign featuring a viral YouTube video, starring a pooping Unicorn that has garnered over 130 million views to date and won the 2016 Webby Award. "When we began to consider non-traditional marketing options, including sponsorships, we wanted to partner with an event that shared our brand identity. We really felt strongly that The Color Run was just like Squatty Potty- fun, hip and cool. And a unicorn mascot to top it off? We absolutely had to work together," said Dan Deceuster, Director of Ecommerce. Squatty Potty and The Color Run share the same goals of making the world happier and healthier, one race and one stool at a time. "The Color Run is excited to be working with Squatty Potty, a unicorn-approved product. With both brands loving color, fun, and unicorns it's a great fit. We know our participants will be equally excited to see the brands come together at the events this year." - Haley Van Dyke Partnership Coordinator.
Learn moreSquatty Potty® Drops A Load To Celebrate The Browns…Of Cleveland
ST GEORGE, UT – Jan 5, 2017 – Squatty Potty, known for their development of the Squatty Potty® toilet stool and spray, is supporting Chris McNeil, organizer of Cleveland Browns Perfect Season Parade, (0-16), in his efforts to make something good come out of an unpleasant and painful fall 2017 football season. Squatty Potty donated funds to both the Cleveland Food Bank and parade event page as requested by McNeil. Chris McNeil is wanting to create a positive experience for fans who have endured a tormented and heartbreaking year. While he has received a lot of support, McNeil is getting some kickback by those accusing him of making fun and not being a true Browns fan Jason Burrows, Squatty Potty’s marketing director can relate and explains, “Squatty Potty has experience in addressing the unpleasant, the undesirable, and assisting people to make the best of a crappy situation. We have tackled the taboo, brought it to light, mixed it with humor, and turned difficult conversations into positive outcomes.” Burrows continued, “We could not help but get involved here, as it appears the Browns were a bit constipated and couldn’t squeeze out a single win. We felt like we could help the cause.” Squatty Potty® gained popularity and notoriety in late 2015 with the launch of a wildly successful viral video featuring a Prince of Poop and a Unicorn pooping rainbow ice cream. The video used the mythical creature and a medieval prince to educate people on the benefits of squatting to eliminate. That video has garnered over 170 million views across social channels and is credited with boosting sales 600%. For Cleveland Browns Perfect Season Parade information visit http://brownsparade.com
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