ST GEORGE, Ut, May 24, 2017 – Squatty Potty announces sponsorship of eight The Color Run Dream Tour 5k races hitting major markets in the United States, beginning Saturday May 27, 2017 in New York City. In 2015, Squatty Potty launched a wildly successful marketing campaign featuring a viral YouTube video, starring a pooping Unicorn that has garnered over 130 million views to date and won the 2016 Webby Award.
"When we began to consider non-traditional marketing options, including sponsorships, we wanted to partner with an event that shared our brand identity. We really felt strongly that The Color Run was just like Squatty Potty- fun, hip and cool. And a unicorn mascot to top it off? We absolutely had to work together," said Dan Deceuster, Director of Ecommerce.
Squatty Potty and The Color Run share the same goals of making the world happier and healthier, one race and one stool at a time.
"The Color Run is excited to be working with Squatty Potty, a unicorn-approved product. With both brands loving color, fun, and unicorns it's a great fit. We know our participants will be equally excited to see the brands come together at the events this year." - Haley Van Dyke Partnership Coordinator.