Press
Squatty Potty® Announces Partnership with Inspiring Olympic and World Championship Athletes for 2020 and 2021
How going #2 helps athletes become #1 ST GEORGE, Utah, April 8. 2020 – Squatty Potty, the global leader in toilet stools known for its viral commercial of an ice cream pooping unicorn, has announced its support for a group of inspiring USA athletes through 2021. The celebrated roster includes swimmers Jacob Pebley and Michael Chadwick. In setting national records, participating in previous Olympics, and collecting dozens of international medals, this accomplished twosome has demonstrated the ability to deliver clutch performance in the biggest moments and inspire others through their passion and perseverance. This duo of swimmers, known to some as “Pebwick” are training and fine tuning their skills in San Diego, CA. As they prepare for the US Trials, summer games and other major competitions in 2020 and 2021. They work hard and have fun both in and out of the pool. They enjoy using their platform to coach, educate and encourage others. As the first members of Team Squatty Potty, these athlete ambassadors will represent the company in its activities and major international competitions during 2020 and in preparation for the Tokyo Summer Games in 2021. “Squatty Potty was founded by determination, perseverance and hard work. The company is passionate and committed to helping and improving the way people live. These efforts are reflected in our support of these world class and Olympic level athletes.,” said Bernie Kropfelder, CEO. “Our new Team Squatty Potty ambassadors are some of the most decorated champions from across the globe and have unique and powerful personal experiences to share. Based on the current environment where many sporting events have been postponed or even cancelled, we felt it was important as ever to step up to partner with these athletes. Squatty Potty is proud to celebrate their journey and work together in motivating people of all abilities to keep chasing their dreams.” Team Squatty Potty athlete ambassadors will participate in community events, social campaigns and other activities throughout 2020 and 2021. Meet Team Squatty Potty Jacob Pebley is a 2016 USA Olympic Swimmer and national champion. He earned an individual World Championship medal in the 200 backstroke in 2017 and is consistently one of top backstrokers in the world. Jacobs work ethic, self-belief and persistence make him an elite athlete. In an effort to give back to the swimming community, in 2018 he co-founded “Back 2 Back Swim Camp”, an elite swim camp geared towards backstroke specialists. Jacob, and his wife Nikki currently live in San Diego, CA. “I’m excited to be working with Squatty Potty because they have such a great perspective on gut health and overall health in general. We all do the thing their product helps, and it sure does help! Squatty Potty has been a game changer before morning workouts and making sure I’m ready to go!” Michael Chadwick is a world champion swimmer and one of the nation’s top sprinters. In 2019, Michael won a Gold Medal in the 400 Free Relay at the World Championships, and was a 2x Gold Medalist, Silver Medalist and 2x Bronze Medalist at the Pan Am Championships in Lima, Peru. He is the 2nd fastest US man in the 100-yard freestyle. Michael is a decorated collegiate swimmer with 22 NCAA All American honors. Michael comes from a family of basketball players but found his success in the pool. Michael’s vibrant personality makes him a great ambassador for his sport. He loves using his platform to speak to and encourage corporate groups and young athletes alike. Michael, and his wife, Cassi are currently living in San Diego, CA. “I remember first hearing about Squatty potty a few years ago and how it revolutionizes how we use the toilet. It wasn’t until a few months ago when I actually tried it and understood what the rave was all about! Since almost exclusively using the Squatty potty, I’ve noticed a huge improvement in my gut health. I then gave out Squatty potty’s to my teammates and they also agree that it’s a game changer. After hearing all of the positive feedback, I fully believe it’s time to improve how we use the restroom by simply putting our knees a little bit higher. This company is top notch and I couldn’t be more thrilled to be an ambassador for them. Make the switch to Squatty potty and trust me, you won’t go back.”
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“Grow Your Own TP” - Squatty Potty® Develops Toilet Paper Seeds and Launches COVID-19 Fundraising Campaign
Using a light-hearted approach to giving ST GEORGE, Utah, April 1, 2020 – Squatty Potty, the global leader in toilet stools known for its viral commercial of an ice cream pooping unicorn, announced today the launch of its newly developed “Toilet Paper Seeds” product. That’s right…now you can grow your own toilet paper. This scientific breakthrough will fundamentally change the bathroom industry forever and save consumers from toilet paper hoarders worldwide. Squatty Potty released a video on their breakthrough product, highlighting how to grow the valuable toiletry from the comfort of your own home. If you couldn’t already tell, this product isn’t real. However, it’s also not a gimmick. The toilet stool company’s elaborate April Fools’ video is actually a call to donate toward COVID-19 research and patient care. “These are challenging times we are all facing, and our brand DNA has been built on humor,” said Bernie Kropfelder, CEO of Squatty Potty. “We felt like this was an appropriate opportunity to inject some levity and help people smile during this period of crisis. At the same time, we are asking for those people that can, to donate to our campaign and help raise funds to fight this terrible pandemic.” All proceeds from Squatty Potty’s Toilet Paper Seeds will be donated to Johns Hopkins Medicine for COVID-19 vaccine research and patient medical care. We hope that everyone shares this with a smile and considers giving what they can to help fight against Coronavirus.
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Squatty Potty® Redefines Proper Pooping with New Branding and Message
ST GEORGE, Utah, March 9, 2020 -- Squatty Potty, the global leader in toilet stools known for its viral commercial of an ice cream pooping unicorn, announced today the launch of its new corporate brand identity, redesigned logo, and website. These changes come at a time when the company is evolving its portfolio of products and expanding its global reach. "In the last year, Squatty Potty has successfully diversified and scaled its product offerings while broadening our own global footprint across four continents," said Bernie Kropfelder, CEO of Squatty Potty. "Our new website and brand identity better reflect our market-leading position and clearly demonstrates the comprehensive lifecycle of products that we bring to consumers across the globe." The rebrand comes on the heels of a new study published in the Journal of Clinical Gastroenterology. Researchers found that 90% of people who used the Squatty Potty strained less, and 71% had faster bowel movements among other benefits. "Our brand is one of a kind," Squatty Potty Creative Director, Carson Stilson says. "We found a way to capitalize its unique message while better communicating the health benefits our stool is proven to provide." The brand mission has been updated to clearly convey that Squatty Potty is practical, proven, and fun. The new identity is designed to work effortlessly across digital and physical channels, the new logo evokes a feeling of inspiration and the customized font speaks to the upgraded playful position of the brand. The water droplets give a nod to the brand's home in bathroom products and the splash upwards is designed to convey the company's continued movement and expansion beyond stools. The new identity has also been carried through the packaging executions as well. Highly stylized packaging designed in both vertical and horizontal footprints allow for varied merchandising options at retail. This execution highlights the brand and products while optimizing shelf footprint. Squatty Potty's products are unique to the toilet stool category because they carry an FDA Registration as a General Wellness Device. Their stools are recommended by doctors and therapists across the globe. The company also aims to reduce plastic waste by including 50% recycled material in their line of plastic stools. More than 5 times the industry standard. Further setting the iconic brand apart from knock-offs and plagiarizers. "It's a message everyone needs to hear," commented Kropfelder. "You're pooping improperly and its proven our product can change your life for the better."
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Squatty Potty® Doing More Than Selling Stools Working with Habitat for Humanity of Southern Utah
ST GEORGE, Utah, April 4, 2018 – Squatty Potty® is proud and honored to be part of the dedication for Habitat for Humanity of Southwest Utah’s 22nd home, located in Hurricane, Utah. Squatty Potty provided the means to complete two bathrooms fully equipped with Squatty Potty stools, poop emoji plunger and toilet spray. Squatty Potty, a family owned business, was excited to see the completion of the project, knowing what it means to the local Habitat for Humanity chapter and home recipient Brandi Espitia-Lefler. “I was overjoyed to walk in and see the Squatty Potty stools in place and a plunger to boot!” said Espitia-Lefler. “I am extremely grateful for the many volunteer hours Squatty Potty employees put in on the home and I didn’t expect to have the bathrooms decked out with all those fabulous essentials”, Espitia-Lefler added. Linda Baker, executive director of Habitat for Humanity of Southern Utah explains, “We are so excited to work with Squatty Potty. Not only were they a sponsor of the home, the employees donated their time to Habitat in helping a family realize their dream of home ownership. We couldn't do it without partners like Squatty Potty!” Squatty Potty understands the importance of a better bathroom experience™ and have made it their mission to change the way the world poops, one stool at a time. Squatty Potty wanted the home owners to also feel supported in that way.
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Squatty Potty® Teams With Utah Gastroenterology For Colon Cancer Awareness
ST GEORGE, Utah -March 15, 2018 – Squatty Potty, developer of the Squatty Potty® toilet stool designed to help align the colon for more complete elimination, has partnered with Utah Gastroenterology for Colon Cancer Awareness month. Squatty Potty contributed toilet stools which will be given to referring physicians; in addition, to designing and providing tee-shirts to be worn daily in all six clinics across the state of Utah. With a tag line of Healthy Colon : Happy Life, it is a natural fit to help spark the conversation of colon health and cancer prevention. became an internet sensation with the release of a wildly successful marketing campaign featuring a viral YouTube video, This Unicorn Changed the Way I Poop, which has garnered over 170 million views to date and won a 2016 Webby Award. That video got people laughing, and then talking about their colon health issues. Bloomberg News explains the Squatty Potty as “a toilet accessory that’s gone from giggly subculture to full-blown phenomenon.” Stephanie Butterfield, Clinic Manager of Utah Gastroenterology, wanted a creative way to launch their cancer awareness month and couldn’t help but think of Squatty Potty as the perfect match to get the campaign moving. The campaign includes visiting various clinics to provide information for their patients on colon cancer prevention and screening. Butterfield explains, “Colon cancer awareness affects everyone. Everyone is somebodies mother, father, child or friend. Cancer screening just saves lives." “Squatty Potty is passionate about playing a role in advocating for the best colon care available, which includes regular screenings”, says Squatty Potty co-founder Robert Edwards.
Learn moreSquatty Potty Drops New Video Campaign “Discover The Most Pleasurable Way To Poop”
Squatty Potty Earned Global Fame for its Iconic Prince and Pooping Unicorn; Now the Beloved Brand Adds New Characters to its Fantasy Universe in a New Harmon Brothers-Crafted Campaign St. George, UT October 18, 2017- Squatty Potty, the creators of Squatty Potty® toilet stools and toilet spray bathroom products, is a fast-growing family business based in Saint George, Utah which has become a worldwide sensation. Featured on Shark Tank and well-known for it’s hilarious, viral social media-driven ad campaigns, the company has sold more than 4 million products in the U.S. to date. In 2015, Harmon Brothers created a now-iconic ad for Squatty Potty called “This Unicorn Changed the Way I Poop”, earning 170 million views in social media to date. Today, Squatty Potty is pleased to present a brand-new campaign entitled Discover The Most Pleasurable Way To Poop, featuring new characters “Goldie Drops” The Dragon and a Merman, in the company’s most ambitious campaign to date. “Our first Squatty Potty campaign forged new territory in advertising. We were trying something that had not been done before, and we knew it was a bold risk. That decision paid off, so much so that it’s hard to find anyone who hasn’t seen our ads. Today, we’ve elected to double-down, expanding the narrative with new characters and a new direction,” said Bobby Edwards, CEO of Squatty Potty. “We know people are going to love it, and can’t wait to see how this new creative take an already booming business to greater and greater heights.” “In this campaign, we decided to bring back The Prince, but add new characters, new color and new jokes to introduce the Squatty Potty message to even more people. For fans, this is going to be a natural addition to the ads they already love. And for those who haven’t heard of Squatty Potty, it stands on its own, once again making a solid case for why this is such a fantastic product,” said Daniel Harmon, Creative Director at Harmon Brothers.
Learn moreSquatty Potty® Teams Up with Habitat for Humanity
ST GEORGE, Utah, Aug 1, 2017 – Squatty Potty® is sponsoring the bathrooms in Habitat for Humanity of Southwest Utah’s 22nd home, located in Hurricane, Utah. In addition to donating money for the home, Squatty Potty employees volunteered to paint the bathrooms and bedrooms. Squatty Potty, a family owned business, believes it is important to give back to the local community. The company was excited to respond to the request for help from Lil Barron, Habitat for Humanity of Southwest Utah, Director of Development and Community Relations. Robert Edwards, CEO and Co-founder explains, “Squatty Potty is all about a better bathroom experience and of course, you need a bathroom to have that experience. We are honored to help provide that space for Habitat for Humanity in our local community. Since Habitat for Humanity relies on 90% of the work to be done via volunteers, we wanted to show up and contribute in that way.” "I'm so grateful to Squatty Potty and their staff” said Barron. She continued, “Not only did they donate money, but they came out and volunteered in 100° temperatures!!! This means so much to Habitat, that companies in our community want to help others with home ownership!” We are so blessed to have support from companies like Squatty Potty!"
Learn moreSquatty Potty® Launches Kickstarter Campaign The world’s most loved emoji becomes a Poo Plunger
ST GEORGE, Ut, July 25, 2017 – Squatty Potty, known for their development of the Squatty Potty® toilet stool, is launching a Kick Starter campaign today July 25, 2017 in order gage demand for a poop emoji toilet plunger. The campaign is seeking a goal of $70,000 and will run for 30 days. There are five options to choose from in the Kickstarter campaign, including a discount for the first 100 pledges. The product fulfilment will begin shipping in September 2017. Robert Edwards, CEO and Co-founder explains, “When you use a Squatty Potty stool, you will most likely notice more of a load in the toilet. Thus, the need for a toilet plunger. In keeping with our brand humor, a poop emoji plunger was the only way to go.” Squatty Potty, a family owned business, was founded out of necessity to relieve colon health issues which Judy Edwards, mother of seven, had suffered with for years. Squatty Potty believes the toilet plunger is a perfect companion to address the increased elimination volume which can come when using a Squatty Potty toilet stool. In the research process, Squatty Potty found Carl Hickerson, founder of the Plunger Project. Having shared core values, it became a perfect fit to partner with Hickerson, to bring this unique plunger to a greater audience. "I am excited to partner with Squatty Potty as they have the resources necessary in getting this poo plunger out to the world", said Hickerson. The Squatty Potty Poo Emoji Plunger features an extended suction cup and fits securely on all types of drains. Made with 100% rubber and a heavy-duty plastic handle, this plunger is designed to clear any clog with minimal effort. Click here to find the Kickstarter campaign.
Learn moreSquatty Potty CEO Bobby Edwards Issues Statement on Kathy Griffin
St. George, UT, May 30, 2017 - Squatty Potty, the designers and creators of Squatty Potty® toilet stools and Unicorn Gold® bathroom products, is a small family business based in Saint George, Utah that has become a national sensation. Featured on Shark Tank and well-known for it’s hilarious, viral social media-driven ad campaigns, the company has sold more than 4 million products in the U.S. to date. Squatty Potty recently enlisted celebrity comedian Kathy Griffin to star in a new ad campaign for the company, and in response to today’s events, CEO Bobby Edwards has issued the following statement: “We were shocked and disappointed to learn about the image Ms. Griffin shared today, it was deeply inappropriate and runs contrary to the core values our company stands for. In response, Squatty Potty has suspended its ad campaign featuring Ms. Griffin. We have acted swiftly and decisively to demonstrate our commitment to a culture of decency, civility, and tolerance.”
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